Why Content Marketing is Important For Your Business?
A business without content is like a mute, nondescript salesman. A suit with a product, waiting to be magically found.
Content gives your company a voice. It helps you describe your product. Build a community. It transforms your online presence from a sales machine into something people sincerely care about.
Content marketing is not a method, it is a way of thinking: providing value to people without reaching for their wallets – and this helps your business thrive.
It is also a strategic approach: planning ahead with your content production based on data to suit the needs of your target audience. With this inbound way of thinking you will bring in the people most valuable to your site in the long term and in a more-cost effective way.
What is a Digital Content Strategy?
The basis of content marketing. A strategy that will help you build a loyal audience that will
- find, visit and return to your site because they want to;
- see you as an expert in your niche;
- find solutions to their problems thanks to you and thus associate positive emotions with your brand;
- buy your products when they need them because of the trust you build through content.
A digital content strategy helps you identify the gaps in your existing strategy. It will tell you
- what type of content you should create;
- how you should structure and target the content;
- what channels you should publish it on;
- how you should convert the audience you earn through it.
How Your Content Planningis going to Work?
This is the process that will transform your business:
- We gather data with the best SEO tools available. We pinpoint where the content gaps are in your niche, how your content can be better than your competitors’, how your existing content should be restructured and leveraged.
- Based on the data we create a content calendar together.
- We set the specific goals we want to achieve in general and with each piece of content.
- Our team creates the detailed drafts for the articles, posts and other type of content.
- Our expert copywriters create the content.
- We help you with publishing and distributing the content.
- Based on the feedback (both data and comments, emails, social shares etc.) we analyze how the strategy is performing and if needed, fine-tune our approach.